Yahoo, NBC extend digital pact to 2014 Winter Olympics

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NBCUniversal and Yahoo announced Monday that they have prolonged their digital content and merchandising partnership to incorporate the network’s digital video rights to the 2014 Winter Olympics in Sochi, Russia.

Along with offering live streams of competitions and video highlights from the video games, the companions will jointly develop digital segments of reports and analysis to be promoted on Yahoo and NBCOlympics.com, the online portal mentioned in an organization blog publish. In addition, Yahoo content and products corresponding to Yahoo Search, Flicker, and Tumbler will be integrated into NBC’s pronunciations of the games.

Winter Olympics

“For the primary time, our target audience can watch the whole thing unfold on the living and on-demand NBC Olympics experience from Yahoo,” Ken Fuchs, vice chairman of Yahoo Sports and Yahoo video games, stated in a remark.

The partnership on digital content material from the Olympics extends the alliance the two firms announced in December that mixed the net company’s sports reporting with NBC’s TV presence and digital instruments.

The collaboration builds on Yahoo’s ambitions to boost its profile as an entertainment platform in other media. Whereas trying to clear up any confusion on the corporate intention, Yahoo CEO Marissa Mayer used to be straightforward: the corporate core verb is entertained.

“Some firms aim to connect. Some firm’s intention to organize,” Mayer mentioned throughout a “fireplace” model chat at the Dream Force convention last month. “Us, it has been around enjoyable.”