Housing.com has gotten a makeover. The portal is no longer a utilitarian website that offers and lookup property related services. It has galvanized into a brand that highlights its numerous attributes in myriad colours and facets. The brand new logo is called ‘Look up’ and it is an eye turner indeed; even without knowing about the vision and the mission it backs.
Those who are not aware of the background of the housing.com; it would suffice to say that the portal is the end result of a couple of students searching for houses in Mumbai. And what may well have started as a project has become a resource that has transformed the way we look at property search online. Now the company has gone a step further and set the pace for sustainable future development based on two basic tenets: optimism and innovation. Both these traits have been the hallmarks of housing.com in the past. Therefore it makes perfect sense that the new Housing uses them as a platform to step into the future.
What Does the New Look Comprise of?
Housing.com has changed everything about the way it used to come across earlier. It was a black box whose internal schematics were almost entirely unknown. The end results of all the efforts were seen and appreciated but there was nothing to say how the company would work towards in the future. All that ambiguity has now been discarded and the portal has revealed its heart to all stake holders.
The brand identity of housing.com is born out of the hopes, dreams and ambitions of everyone buying, selling, renting or investing the property business. The portal dons a positive spirit when it comes to finding a way to beat new problems. It has utilized optimism with technology to break barriers and set benchmarks in the past. The new housing.com incorporates the same spirit and much more.
Myriad colours have been used in the new looks that help the portal get out of the functional mode and into an equitable, dependable brand. The colours are the highlight of positivity, spirit and optimism that surround the new looks. Its icon-called ‘Look up’-has a sharp edge pointing upwards, persuading the consumers to look ahead, beyond their needs and into their dreams. The icon symbolizes pushing ahead while nurturing hopes and dreams into the softer corners; away from the “turbulence” of exploratory search.
What Does the New Housing Stand for?
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Compare the icon with a supersonic aircraft approaching the Mach speed. Such aircraft has been designed to break the sound barrier with no backlash affecting the cone that stretches till the wing span. The Housing symbol exhibits exactly the same function. It forges ahead while nurturing shelter in confines of the inverted ‘V’.
The portal has a vision to “Help the world live better”. This is to be achieved by the mantra “10X Better”. Housing.com intends to convert the road it has taken into a runway. It intends to ‘Out See’, ‘Out Think’ and ‘Out Do’ competition; and even itself! The portal has the skills and the will to innovate. It would not stand second and will not stop at success. It would change the game and remain at the top. All this would be achieved with positivity, transparency, lucidity in communications, challenging norms and inviting everyone to dream of a better world.
So every time you dream of a better future, ‘Look Up’! Housing.com will be paving the way for one!