T-Mobile: 15% of branded smartphone sales were iPhones
T-cellular, more than every other provider has confronted vital supply considerations with the iPhone.
Which is seemingly why its iPhone sales were a long way short of its rivals, regardless of posting robust customer good points. Chief marketing Officer Mike Sever disclosed Tuesday on an analyst convention call that iPhone sales for its T-cellular model represented roughly 15 % of its T-mobile branded smartphone gross sales in the 1/3 quarter.
T-cellular bought 5.6 million smartphones in whole, but that features gross sales of smartphones for its pay as you go Metrics model. Subsequently, it can be unclear precisely what number of iPhone that comes out to, and T-mobile declined to provide a specific determine.
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Nonetheless, the overall can be considerably decrease than the three.9 million iPhone offered via Verizon and the 1.four million iPhone bought by means of dash.
Sever noted that supply used to be brief for the iPhone 5S, but touted the various mixture of smartphones offered in the length. The iPhone gross sales figure would include each new and older model.