Purchasing strength over real belongings


“On weekdays, throngs of Filipino men within the Rizal Park (popularly called Luneta) congregate close to cubicles of manning businesses which recruit workers to be deployed on foreign ships,” wrote Jean Encinas-Franco of the University of the Philippines-Diliman in her essay, “Overseas Filipino Workers (OFWs) as Heroes: Discursive Origins of the ‘Bagong Bayani’ in the Era of Labor Export.”

“Unbeknownst to passersby wondering what the commotion is all approximately, those men belong to the nearly 300,000 Filipino seafarers plying the sector’s seas, and for whom the phrase kayoed Marino may also have come to be equated with their hard work.”

According to the Philippine Statistics Authority, there is an anticipated range of 2.2 million remote places Filipino employees as of the 0.33 zone in 2016.


The OFWs’ professional organizations are largely comprised of elementary occupations (34.5 percentage); carrier and income workers (19 percent); plant and machine operators and assemblers (12.8 percentage); and craft and associated tradespeople (11.6 percent).

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Said former Presidential Deputy Spokesperson Charito Planas in connection with the Malcañang’s tribute to OFWs: “…OFWs are our modern-day-day heroes who serve their foreign employers nicely as office team of workers, worker’s, domestic helpers, caregivers, instructors, nurses, and docs for the betterment of the lives in their families whom they chose to go away in the back of.”

Many OFWs pick out to remit a component of their financial savings to buying their dream domestic —whether or not it’s miles a house and lot, a rental unit, or a parcel of land if you want to provide extra for their families.

They generally remit savings as downpayment using December. After determining to shop for their dream home, Enrique Soriano III, Program Director for Real Estate on the Ateneo de Manila University School of Business, said in an interview with online, actual property market Lamudi.

Whether as natural-born Filipino residents or naturalized foreign citizens, OFWs can accumulate land within the Philippines. In fact, Article XII, Sections 7 and 8 of the Constitution states that: (a) no private lands shall be transferred or conveyed besides to, amongst others, Filipino citizens who are certified to gather or preserve lands of the general public area; and (b) a herbal-born citizen of the Philippines who has misplaced his Philippine citizenship may be a transferee of personal lands, problem to limitations supplied by way of regulation.

On the opposite, in Freznel v. Catito, the Supreme Court held that extraterrestrial beings, whether or not individuals or agencies, are disqualified from obtaining lands of the public area and private lands.

The Condominium Act expressly allows foreigners to acquire apartment devices and stocks in apartment businesses as much as not greater than forty percent of a Filipino-owned or managed agency’s full and excellent capital inventory.

OFWs unable to execute within the Philippines the best agreement for the transfer of the situation private land should first execute a unique power of legal professional authorizing another person to act on his behalf in facilitating the switch of said land.


Such OFWs have to subscribe and swear on his special strength of legal professional before the consul of the USA he is located in.

An agreement of organization should be written for the validity of the sale of a chunk of land or any interest therein; otherwise, the sale shall be void. Moreover, the unique powers of legal professionals are vital to delivering real rights over immovable residences. To make sure, the Supreme Court held in Yoshizaki v. Joy Training Center of Aurora, Inc.

The purpose of the law in requiring unique electricity of attorney in the disposition of the immovable property is to guard the interest of an unsuspecting owner from being prejudiced by way of the unwarranted act of every other and to warning the client to assure himself of the specific authorization of the putative agent.

Maintained that it is feasible to promote a selection of brands of the same product that are similar to each other to different goal audiences. The motive is that they may be distinct in excellent, have different names, and bear distinct labels. Since this historical reference, branding has emerged as a primary advertising area. In recent years, branding has been converted from identifying merchandise into a primary element within a businesses’ approach. The changes in the perception of branding and the popularity of the significance of the new perspective had been slow. Until these days, many companies worldwide tended to analyze advertising problems from a broad attitude of product perception. However, nowadays, the commercial enterprise perspective has changed and is more targeted than in the past and is guided by the brand notion. The recognition of the importance of branding in advertising and marketing control has ended up very huge in recent years.

This paper aims to explore the relationships between logo equity and the loyalty of younger clients at exclusive involvement levels. The gift research initiates an integration of the more than one extant streams of studies in emblem equity, client loyalty, and products shopping involvement. It proposes incorporating consumer loyalty theories into fashions of brand equity dimension and the analysis of the goal group. This is primarily tormented by branding, specifically young people. The research goal is to permit the entrepreneurs to understand better the parameters that affect the re-shopping choice and to evaluate whether the degree of involvement changes the results from preceding research.

The studies used a correlation studies design. The form of a sample used in this study changed into a comfortable pattern. The research population consisted of younger ladies and men aged 18-25 who were taken into consideration by the audience encouraged by the energy of the logo. The researcher placed the populace of the sample thru the distribution of questionnaires in purchasing centers (where there are concentrations of the populace). The sample turned selected to represent the research populace in the extraordinary demographic factors accurately.

The research examined the level of loyalty, involvement, and dating to the brand’s strength in 3 product categories: Low level of involvement – Deodorant, a leading brand inside the deodorants category in Israel. Medium degree of involvement – style garments the strongest style logo among youths and youth in Israel High stage of involvement – Cellular Phones emblem designed for younger people.

The gift research brought to the statistics on the different factors that have an impact on the choice-making process of clients in the young age institution, in the purchase of merchandise/brands, and on how it’s far possible to influence the younger consumers and rework them into unswerving clients of the emblem on the way to apprehend the impact of the brand equity on their willingness to purchase.

The studies examined the one-of-a-kind variables and the degree of influence of the level of purchaser involvement, the level of loyalty, and the connection to the energy of the logo in the three product categories. The results display that:


1. On low degrees of involvement, the purchaser loyalty is not considerably motivated by the perceived product exceptional, and the purchase selection method is motivated by different parameters.

2. As the client greater incredibly evaluates the logo equity and strength, his loyalty increases. This dating is weakened as the extent of product involvement rises.

3. In manufacturers with a low degree of involvement in buying, there is a robust impact on brand energy, loyalty, and purchase. In merchandise of excessive involvement, the patron will no longer necessarily evince loyalty to the brand. In other phrases, the impact of the logo power on loyalty is weakened as the level of involvement increases.