Nokia targets Indian Nimbuzz users with new marketing campaign

Nokia targets Indian Nimbus customers.

Nimbuzz has included several partnerships in its dossier lately. Tec Crunch studies that the free messaging app has 150 million customers globally, with a robust presence registered in Asian international locations, with India and Saudi Arabia.

Nokia has also jumped onto the Nimbus bandwagon, coming up with its own sensible bot app, Nokia Lucky Sunday. With Nimbus boasting many Indian users, it seems clear that Nokia wants to get a few of its users back in a market where Android is now doing incredibly smartly.

Starting on June 30, Nokia will likely be working on a sequence of marketing campaigns on the free chat app over four weeks. The Finnish telephone maker will host a quiz using the dedicated Nokia Chat chum, which provides India-primarily based Nimbus users a variety of questions dealing with expertise, films, history, and sports, with winners getting Nokia-centric prizes.

Nokia launched a Nimbus Lucky Sunday app to tempt phone customers.

Users who do smartly with the quiz can win Nokia products and equipment. The Nokia chat app will rank users on a nationwide leaderboard that’s tabulated using the selection of perfect responses. Each Sunday, Nokia will hand out a free smartphone to the Nimbus user on top of the chart at the finish of each quiz.

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The interactive marketing campaign is funded with Nokia’s aid, in keeping with TNW. While Nimbus has evaded bringing up simply how much it is making from the deal, this isn’t the primary time manufacturers have used the app to reach particular segments and customers on the provider.

With the rise of cellular penetration within the country, apps like Nimbus can now be used no longer simply as a messaging carrier but in addition as a platform for advertising and marketing methods. And this quiz app lets Nokia reach out to customers on different gadgets as neatly as a result of Nimbus being on hand on all main structures now.

Nokia is seeking to occupy characteristic cellphone users by providing them with with smartphones. Every section that it appears to be looking at is customers with other low-vary or mid-vary smartphones who want to get a premium Nokia adaptation. Nokia’s Chat buddy, which hosts the quiz, has been launched, so it should take a month or so before the strategy’s success, which may also be computed.