Kindle sales get bigger, and Amazon e-books get shorter

Amazon CEO Jeff Bezos with Kindle fireplace HDX tablets.

Kindle sales keep growing, with Amazon saying the units had their easiest-promoting holiday weekend yet. In contrast, the company continues to chase short-type e-books with a new publishing shop.

The primary in a pair of announcements Wednesday, Amazon said last weekend used to be the most effective holiday-purchasing performance for Kindle up to now, with consumers buying more Kindle fireplace pills and Kindle e-readers than ever sooner than.

As the huge online retailer is conventional, Amazon declined to provide any hard figures to again up the assertion. However, it mentioned the 7-inch Kindle hearth HDX and Kindle fireplace HD were the best-selling gadgets on Amazon.com over the weekend.

Total, Americans have been breaking spending data this vacation season. On Cyber Monday, consumers racked up their largest online spending day in history, shoveling more than $1.seventy four billion to online shops, an 18 percent increase from 12 months earlier. In line with ComScore, US customers spent $23.9 billion online throughout the primary 32 days of the November-December vacation season, which is up to eight percent from the ultimate year.

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Amazon also introduced a brand new publishing effort, Storefront, with a purpose to post quick fiction. It’s launching with 43 stories in the literary journal Day One, a weekly compilation.

Amazon has been gravitating to extra forms of chew-size content material. It opened a mini e-book portion of its Kindle store, Kindle Singles. These 12 months, it started a Q&A collection there, “The Kindle Singles Interview,” of prolonged interviews with iconic figures and world leaders. It is also mentioned investigating a push into a brief-kind video for its on-demand fast Video carrier via dating YouTube networks.