Is the Asha 501 a misfit in the age of smartphones?


Wooster Nokia launched the Ash 501 (see our first impressions) in India; it was viewed as the big play via the Finnish firm to begin the trudge back to profitability. This was clear because Stephen Elope made an appearance himself to unveil the telephone and the number of ecosystem ties u.s.0d9ed3d686d447dc55f2cd49ecc206a6) for the Ash platform. It was believed that a price ticket of around $99 and the smartphone-like expertise of the revamped Ash OS would entice first-time buyers and snatch some chunk of the customers on the lookout for a minor improvement. On paper, the deal sounded candy. Users would get virtually the whole lot they want from a smartphone, thanks to a couple of areas of interest. Ash apps, for a low value and naturally, be guaranteed of the same trusted Nokia service. But there were a few pink flags and the chief of them being the drop in price of the low-cost Android smartphones. When Nokia introduced the Ash 501 back in could, low-cost Android gadgets weren’t a powerful argument opposed to the 501’s probabilities. To be sincere, a number of the low-value Android smartphones at the time ran Gingerbread or worse. Couple that with ‘no-name’ producers, and you might be making a nasty purchase. When put next, the Ash was once a perfect deal for its touted worth of below Rest 5,000. Eventually, the Asha 501’s value ended up being Rest 5,199 on the authentic e-retailer. That’s after a cut-price of Rest 800. whereas Ash 501 would unquestionably have been an implausible buy for beneath Rest 5,000, it seems very overpriced for the present worth.


The colorful Ash 501 is an early life-oriented phone

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We’ll let that sink in for a moment. Simply ultimate week Index launched the Cloud X3, which would possibly have just passed under the radar, had it been no longer for the fact that it runs Android four.2 Jelly Bean and is priced at Rest three,790. How does it do this? Because of the Mediate MT6572, the sector’s first dual-core chipset that has built-in modules for Wi-Fi, FM, GPS, and Bluetooth. As that you would be able to imagine, this reduces the price of producing the smartphone dramatically. As a result, the Cloud X3 has an excellent worth and specs advantage over the Ash 501, and it runs just one model of Android lower than the newest one. This is just the beginning. The Indian Android smartphone market may be very reactive, and the Cloud X3 is sure to spawn a legion of low-cost Jelly Bean smartphones.

In terms of Android, the Ash platform has a Goliath and competitor. The Ash OS is just right for a 1/2-means smartphone, where the person can get their dose of social networking, have probably the most widespread IM app, and also have an excellent enough multimedia expertise. However, with Android, these are standard. As well as, the sizable collection of apps and video games shall be a much sexier proposition for the quickly-to-enter-college son or daughter and target audience the Ash 501 can be pushed in opposition to. These are the guys hungry for the latest trending video games and the utility apps for everyday work. The semi-good Ash OS is too late to compete with Android in apps and games. We extremely doubt that builders will retake the platform’s initiative, except there’s exhausting proof of its reputation.

The colourful Asha 501

The Ash OS’s Fast lane view mimics a smartphone lock screen and notification panel.

The Ash platform is Nokia’s solo endeavor instead of the Microsoft-backed windows phone eight-play, so its success is crucial for the company. Nokia’s very own Lamia varies another possibility to the Ash 501 because it is better marketed and the additional resources readily available for home windows phone construction. The entry-degree Lamia 520 has emerged as the most popular home windows telephone eight smartphones in the recent quarter. The chief appeal is, after all, the low price (around Rest 11,000) and the promise of the whole-fledged WP8 OS. The not too long ago-introduced Lamia 625 may also be a sizzling vendor because it conforms to the large-reveal development and will also have a competitive price tag, based on its Europe pricing of 220 euros. In the face of all of this, the Nokia Ash platform is outwardly short of a revival as soon as again, the rough revival that the Ash 501 used to be anticipated to usher in.