Indian e-commerce market grew 88 percent in 2013: ASSOCHAM


India’s e-commerce market grew by a surprising 88 % in 2013 to $sixteen billion, using booming online retail tendencies and defying slower financial boom and spiraling inflation, in step with a survey using business body ASSOCHAM.

“The increasing internet penetration and availability of extra fee choices boosted the e-commerce business in 2013,” ASSOCHAM Secretary common D S Rabat stated.

“Child merchandise witnessed in addition to electronic gadgets, attire and jeweler, dwelling and kitchen appliances, lifestyle accessories like watches, books, magnificence products, and perfumes.


A vital upward movement in ultimate 365 days,” Rabat stated. In line with the survey, India’s e-commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 % to $sixteen billion in 2013. The

The survey estimates the U.S.A.’s e-commerce market will succeed at $56 billion in 2023, driven by rising online retail.

As per responses from traders and organized shops in Delhi, Mumbai, Chennai, Bangalore, Ahmadabad, and K, Kolkata who participated in the survey, online procuring grew at a speedy % in 2013 because of aggressive online online, rising fuel prices and availability of online considerable online choices.

Among the many cities, Mumbai topped the list of web shoppers, followed by Delhi, whereas Kolkata ranked 0.33, the survey discovered.

The age-wise diagnosis published that 35 % of web shoppers are aged between 18 years and 25 years, 55 paces between 26 years and 35 years, 8 % within the age staff of

36-forty five years, whereas the simplest two paces are within the age staff of 45-60 years. Additionally, sixty-five percent of internet buyers are male, while 35 percent are female.

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The merchandise bought most are in the tech and model category, including cellphones, pills, equipment, MP3 gamers, digital cameras, and jewelers, amongst others, it discovered. The survey said India hasan internet base of around one hundred fifty million as of August 201d.

“Having 10 % of web penetration in India throws an extraordinarily large probability for online outlets to grow and make bigger as the way forward for the web seems very vibrant,” Rabat mentioned.

Those who find themselves reluctant to shop online referred to reasons like the choice to investigate services and products online (30 percent), finding supply prices too high (20 percent), the concern about sharing private monetary information online (25 %), and shortage of belief on whether or not products could be delivered in good situation (15 paces). In contrast, ten paces stated they did not have a credit score or debit card.