Indian e-commerce market grew 88 percent in 2013: ASSOCHAM


India’s e-commerce market grew at a surprising 88 % in 2013 to $sixteen billion, using on booming online retail tendencies and defying slower financial boom and spiraling inflation, in step with a survey using business body ASSOCHAM.

“The increasing internet penetration and availability of extra fee choices boosted the e-commerce business in 2013,” ASSOCHAM Secretary common D S Rabat stated.


“In addition to electronic gadgets, attire and jeweler, dwelling and kitchen appliances, lifestyle accessories like watches, books, magnificence products and perfumes, child merchandise witnessed.

Vital upward movement in ultimate 365 days,” Rabat stated. In line with the survey, India’s e-commerce market, which stood at $2.5 billion in 2009, reached $8.5 billion in 2012 and rose 88 % to touch $sixteen billion in 2013. The

Survey estimates the U. S. A.’s e-commerce market to succeed in $56 billion by means of 2023, driven by rising online retail.

As per responses by means of 3,500 traders and organized shops in Delhi, Mumbai, Chennai, Bangalore, Ahmadabad and Kolkata who participated in the survey, online procuring grew at a speedy % in 2013 because of aggressive on-line discounts, rising fuel prices and availability of considerable on-line choices.

Among the many cities, Mumbai topped the list of web shoppers followed by Delhi, whereas Kolkata ranked 0.33, the survey discovered.

The age-wise diagnosis published that 35 % of web shoppers are aged between 18 years and 25 years, 55 pace between 26 years and 35 years, 8 % within the age staff of

36-forty five years, whereas simplest 2 pace are within the age staff of 45-60 years. Along with, sixty five pace of internet buyers are male while 35 paces are feminine.

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The merchandise bought most are in the tech and model category, including cellphones, pills, equipment, MP3 gamers, digital cameras, and jeweler, amongst others, it discovered. The survey said that India hasan internet base of around one hundred fifty million as of August 201d.

“Having with regards to 10 % of web penetration in India throws an extraordinarily large probability for online outlets to grow and make bigger as way forward for web seems very vibrant,” Rabat mentioned.

those who find themselves reluctant to shop on-line referred to reasons like choice to investigate services and products on-line (30 percent), finding supply prices too high (20 percent), concern of sharing private monetary information on-line (25 %) and shortage of belief on whether or not products could be delivered in good situation (15 pace), while 10 pace stated they did not have a credit score or debit card.