‘Ananya’ programme providing health care services in Bihar via mobile phone


The simple mobile phone is being used to provide a range of health products and services in some districts of Bihar, especially in maternal and kid care, a skilled stated here Saturday. The “Anaya” application, run by means of BBC Media action in collaboration with the invoice and Melinda Gates basis in eight districts of Bihar, aims to scale back kid mortality and support maternal well being within the state.

This system is focused on an audience of 27 million women of child-bearing age through 200,000 community health employees. These well being workers are chargeable for counseling millions of households to profit from executive well being services and undertake more healthy conduct.

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Providing healthcare

“The true innovations are that these services can have a big impact on individuals’ lives at an unheard of scale, and the general public-personal partnership adaptation that makes them inexpensive and sustainable,” mentioned Sara Chamberlain of BBC Media action, India.

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All well being staff either personal or have get entry to to a mobile phone, according to analysis via BBC Media action. A “cellular Academy” training route has been developed to make bigger and refresh the health employees’ information of 10 lives-saving well being behaviors and toughen their conversation talents.

The audio route is delivered via Interactive Voice Response (IVR) that can be accessed from any cell handset. A multimedia provider referred to as “cellular Kanji” (key or information), which provides information on these health concerns, has additionally been presented.

Cell Kanji and Academy are obtainable from any mobile phone handset (no unique instrument is required). The brief codes and tariffs are in style throughout six of the largest cellular operators in India, chargeable for 90 pace of the market in Bihar. BBC Media action is also planning to amplify the services to more districts of Bihar and two other states — Uttar Pradesh and Odessa.