Airbnb sued for birdhouse marketing campaign
Hideaway’s homepage includes a birdhouse emblem next to its identifying.
Airing rival Home Away has filed well against the peer-to-peer housing apartment startup, saying an up-to-date birdhouse marketing campaign used to try to confuse shoppers.
Home Away, which sports activities a birdhouse as its company emblem, alleged that Airing’s birdhouse advertising and marketing campaign — the show of fifty customized-made birdhouses depicting widespread Airing condo properties — is trademark infringement, shuttle website Skiff said Friday. While Airing does peer-to-peer trip leases, Home Away is a standard online trip apartment service.
Airing didn’t touch upon the suit; namely, however, mentioned in observation to CNET that the promoting campaign, titled “each vacationer deserves a house,” was intended to blow their own horns the unique listings on hand on airing.
Hideaway’s lawsuit, which was once filed on Monday within the Austin division of America Western District of Texas, accuses Airing of profiting from Hideaway’s brand:
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Defendant selected a birdhouse logo and a birdhouse-based theme for its first national advertising marketing campaign with full knowledge of Hideaway’s ownership and extensive use of the Birdhouse Mark and with the intent to alternate off of the goodwill that Home Away has developed in its Birdhouse Mark thru years of extensive use and merchandising.
Home Away CEO Brian Sharpies instructed Skiff that the move will confuse consumers about the identity of the 2 corporations, including that Airing CEO Brian Cheeky has visited Hideaway’s office “several times” and has been within a two-story, 3-D version of the birdhouse depicted in Hideaway’s logo.