3 Signs That a “Contact Us” Form Needs To Be Improved

People often assume that because ‘contact us’ forms are simple, they don’t need many optimizations. Unfortunately, that isn’t true, so many contact forms don’t get that many responses.

If you aren’t sure whether or not your ‘Contact Us’ form is doing its job – odds are it isn’t. That being said, if you want to be sure, there are a few signs that you should look for that will indicate it needs to be improved:

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  Too many fields in the contact form

  Not mobile-friendly

  Generic error messages

  Too many fields in the contact form

Typically, a ‘contact us form shouldn’t have that many fields – and four tends to be more than enough. There are only three essential fields: The name, email address, and content fields.

The 4^th field in your contact form is normally a subject or category field that you can use to segment the responses and manage them more effectively.

If your contact form has too many fields, it won’t get nearly as many responses. In short, if yours has more than four fields, check to ensure they are essential.

• Not mobile-friendly

Over 50% of online traffic comes from mobile devices nowadays – which means that many people looking to use your ‘contact us form will be on mobile devices. If your contact form isn’t designed to cater to that, many won’t use it.

To create mobile-friendly contact forms, you should use a responsive design that adapts to different screen sizes. Aside from that, you can avoid elements that may not be that mobile-friendly, such as dropdown lists.

• Generic error messages

If your ‘contact us form uses generic error messages, you must improve it – and fast. Few things are worse than generic error messages because they are unspecific and don’t help people identify the issue.

As a rule, you should review all the error messages in your contact form and ensure each message clearly identifies the problem. Sometimes, it may be appropriate to suggest a solution or point people to the next step they need to take.

By reviewing your ‘Contact Us’ form and watching for these signs, you should be able to improve it as well quickly. Aside from that, however, you may want to keep a close eye on its response rate and the number of visits the page the form is on receives in general.

As you can imagine, you must be able to customize your contact forms to improve them. However, learning how to create a record can be tricky, so you may want to try more user-friendly options to make your contact forms – such as AidaForm, for example.

Although it will take some effort to optimize your contact forms, it is an investment that is certainly worthwhile as it will enable you to engage your visitors more effectively – through the simple act of making it easy for them to get in touch.