3 Signs That a “Contact Us” Form Needs To Be Improved
People often assume that because ‘contact us’ forms are simple they don’t need much optimization. Unfortunately that isn’t true, which is why many contact forms don’t actually get that many responses.
If you aren’t sure whether or not your ‘contact us’ form is doing its job – odds are it isn’t. That being said if you want to be sure, there are a few signs that you should look for that will indicate it needs to be improved:
- Too many fields in the contact form
Typically a ‘contact us’ form shouldn’t have that many fields – and 4 tends to be more than enough. Really there are only 3 fields that are essential: The name, email address, and content fields.
The 4th field in your contact form is normally a subject or category field that you can use to segment the responses and manage them more effectively.
If your contact form has too many fields, it won’t get nearly as many responses. In short if yours has more than 4 fields, check to make sure they are absolutely essential.
- Not mobile-friendly
Over 50% of online traffic comes from mobile devices nowadays – which means that many of the people looking to use your ‘contact us’ form will be on mobile devices. If your contact form isn’t designed to cater to that, it won’t be used by many.
To create mobile-friendly contact forms you should start by using a responsive design that adapts to different screen sizes. Aside from that you can avoid elements that may not be that mobile-friendly, such as dropdown lists.
- Generic error messages
If your ‘contact us’ form uses generic error messages, you will need to improve it – and fast. Few things are worse than generic error messages because they are unspecific and don’t really help people identify the issue.
As a rule you should go over all the error messages in your contact form and make sure each error message clearly identifies the problem. In some cases it may be appropriate to also suggest a solution – or at very least point people to the next step that they need to take.
By reviewing your ‘contact us’ form and keeping an eye out for these signs you should be able to quickly improve it as well. Aside from that however you may want to keep a close eye on its response rate, and the number of visits the page the form is on receives in general.
As you can imagine it is important that you are able to customize your contact forms to improve them. Learning how to create a form can be tricky however, which is why you may want to try more user-friendly options to create your contact forms – such as AidaForm for example.
Although it will take some effort to optimize your contact forms, it is an investment that is certainly worthwhile as it will enable you to engage your visitors more effectively – through the simple act of making it easy for them to get in touch.